Last Updated: 31 October 2022 

We respect your privacy and take the protection of personal information very seriously. The purpose of this policy is to describe the way that we collect, store, use, and protect information that can be associated with you or another specific natural or juristic person and can be used to identify you or that person (personal information). 


This policy applies to you if you are:

a visitor to our website; ora customer who has ordered or requested the goods or services that we provide from directly or via our online platforms.  


Stereo-Direct processes personal information in line with the following:

  • Accountability: Stereo-Direct complies with and adheres to POPIA.
  • Processing Limitation: Stereo-Direct processes personal information only where a legitimate basis exists, in a fair, lawful, and non-excessive manner.
  • Purpose Specification: Stereo-Direct only processes personal information for a specific, explicitly defined and lawful purpose. Records of personal information are not retained any longer than is necessary for achieving this purpose.
  • Further Processing Limitation: Stereo-Direct does not process personal information for a secondary purpose unless that secondary purpose is in accordance with or compatible with the original purpose or authorised by POPIA.
  • Information Quality: Stereo-Direct makes every reasonable effort to ensure that the personal information processed is complete, accurate, up to date and not misleading. Stereo-Direct relies on other role players to do the same when submitting personal information to Stereo-Direct.
  • Openness: Stereo-Direct ensures that data subjects are aware of the processing of their personal information, including the source and purpose of its collection.
  • Security Safeguards: The integrity and confidentiality of personal information is protected by taking appropriate, reasonable technical and organisational measures.
  • Data Subject Participation: Stereo-Direct ensures that data subjects have access to their personal information (and may request the deletion or correction of their personal information).


Privacy policy

1.  We respect your privacy and will take all reasonable measures to protect it, as more fully detailed below.

2. Should you decide to register as a user on the Website, we may require you to provide us with personal information which includes but is not limited to –

2.1.        your name and surname;

2.2.        your email address;

2.3.        your physical address; and

2.4.        your mobile number;

3.    Should your personal information change, please inform us and provide us with updates to your personal information as soon as reasonably possible to enable us to update your personal information.

4.    You may choose to provide additional personal information to us, in which event you agree to provide accurate and current information, and not to impersonate or misrepresent any person or entity or falsely state or otherwise misrepresent your affiliation with anyone or anything.

5.    Subject to clause 6 below, we will not:

5.1.        use your personal information for any purpose other than as set out below:

5.1.1.            in relation to the ordering, sale and delivery of Goods;

5.1.2.            to contact you regarding current or new Goods or services or any other goods offered by us or any of our divisions, affiliates and/or partners (unless you have opted out from receiving marketing material from us);

5.1.3.            to inform you of new features, special offers and promotional competitions offered by us or any of our divisions, affiliates and/or partners (unless you have opted out from receiving marketing material from us); and

5.1.4.            to improve your experience on our Website by, inter alia, monitoring statistical non-personal browsing habits, and to transact with us; or

5.2.        disclose your personal information to any third party other than as set out below:

5.2.1.            to our employees and/or third-party service providers who assist us to interact with you via our Website, email or any other method, for the ordering of Goods or when delivering Goods to you, and thus need to know your personal information in order to assist us to communicate with you properly and efficiently;

6.    We are entitled to use or disclose your personal information if such use or disclosure is required in order to comply with any applicable law, order of court or legal process served on us, or to protect and defend our rights or property.

7.    We will ensure that all of our employees, third party service providers, divisions, affiliates and partners (including their employees and third-party service providers) having access to your personal information are bound by appropriate and legally binding confidentiality and non-use obligations (save as permitted herein) in relation to your personal information.

8.    We will –

8.1.        treat your personal information as strictly confidential;

8.2.        take appropriate technical and organisational measures to ensure that your personal information is kept secure and is protected against unauthorised or unlawful processing, accidental loss, destruction or damage, alteration, disclosure or access;

8.3.        provide you with access to your personal information to view and/or update personal details;

8.4.        promptly notify you if we become aware of any unauthorised use, disclosure or processing of your personal information;

8.5.        provide you with reasonable evidence of our compliance with our obligations under this policy on reasonable notice and request; 

8.6.        consider a formal Data Subject Participation request in terms of POPIA or PAIA (as the case may be) that is submitted via the formal channels to Stereo-Direct . Once a formal request has been received, this will be directed to a DSP process where it will be managed as required by the provisions of POPIA. Where Stereo-Direct is the responsible party, requests for correction, deletion or destruction of personal information will be considered and feedback will be provided to the data subject.

9.    Stereo-Direct undertakes never to sell or make your personal information available to any third party other than as provided for in this policy, unless we are compelled to do so by law. In particular, in the event of a fraudulent online payment, Stereo-Direct reserves the right to disclose relevant personal information for criminal investigation purposes or in line with any other legal obligation for disclosure of the personal information which may be required of it.

10.  Whilst we will do all things reasonably necessary to protect your rights of privacy, we cannot guarantee or accept any liability whatsoever for unauthorised or unlawful disclosures of your personal information, whilst in our possession, made by third parties who are not subject to our control, unless such disclosure is as a result of our gross negligence.

11.  If you disclose your personal information to a third party, such as an entity which operates a website linked to this Website or anyone other than Stereo-Direct, SHALL NOT BE LIABLE FOR ANY LOSS OR DAMAGE, HOWSOEVER ARISING, SUFFERED BY YOU AS A RESULT OF THE DISCLOSURE OF SUCH INFORMATION TO THE THIRD PARTY. This is because we do not regulate or control how that third party uses your personal information. 

12.  This Website makes use of “cookies” to automatically collect information and data through the standard operation of the Internet servers. “Cookies” are small text files a website can use (and which we may use) to recognise repeat users, facilitate the user’s on-going access to and use of a website and allow a website to track usage behaviour and compile aggregate data that will allow the website operator to improve the functionality of the website and its content. The type of information collected by cookies is not used to personally identify you. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to deny or accept the cookie feature. Please note that cookies may be necessary to provide you with certain features available on our Website, and thus if you disable the cookies on your browser you may not be able to use those features, and your access to our Website will therefore be limited. If you do accept a “cookie”, you thereby consent to our use of any personal information collected by us using that cookie subject to the provisions of this clause 10.


You may not access our website or order our goods or request our services if you are younger than 18 years old or do not have legal capacity to conclude legally binding contracts.


By accepting this policy, you are deemed to have read, understood, accepted, and agreed to be bound by all of its terms.


You may only send us your own personal information or the information of another data subject where you have their permission to do so.


We may change the terms of this policy at any time by updating this web page. We will notify you of any changes by placing a notice in a prominent place on the website or by sending you an email detailing the changes that we have made and indicating the date that they were last updated. If you do not agree with the changes, then you must stop using the website and our goods or services. If you continue to use the website or our goods or services following notification of a change to the terms, the changed terms will apply to you and you will be deemed to have accepted those updated terms.


Our website may contain electronic image requests (called a single-pixel gif or web beacon request) that allow us to count page views and to access cookies. Any electronic image viewed as part of a web page (including an ad banner) can act as a web beacon. Our web beacons do not collect, gather, monitor or share any of your personal information. We merely use them to compile anonymous information about our website. 


Our hosting company will host our website in a secure server environment that uses a firewall and other advanced security measures to prevent interference or access from outside intruders. We authorize access to personal information only for those employees who require it to fulfil their job responsibilities. We implement disaster recover procedures where appropriate.

We will try to keep the personal information we collect as accurate, complete and up to date as is necessary for the purposes defined in this policy. From time to time the business may request you to update your personal information on the website. You are able to review or update any personal information that we hold on you by accessing your account online, emailing us, or phoning us.  


We will not retain your personal information any longer  than  is  necessary  for  achieving  the  purpose  for  which  the information was collected or subsequently processed, unless it is:

it is required by law;the responsible party reasonably  requires  the  record  for  lawful  purposes  related  to  its functions or activities;retention of the record is required by a contract between the parties thereto; ORthe data subject (or a competent person where the data subject is a child) has consented to the retention of the record

Personal Information may be retained for longer periods if used for historical, statistical or research purposes

During the period of retention, we will abide by our non-disclosure obligations and will not share or sell your personal information. We may retain your personal information in physical or electronic records at our discretion. 


You may choose to adjust or update the personal information you have submitted to us, by contacting us by phone or email.

Stereo-Direct may not be held responsible for, give no warranties, nor make any representations in respect of the privacy policies or practices of linked or any third-party websites.